Revenue Architecture Sprint

Build the sales machine your company deserves. In 90 days.

A comprehensive 90-day engagement that builds your entire revenue motion from the ground up — ICP, messaging, CRM, outbound, playbook, and first-hire spec. You own everything we build. No retainer required after delivery.

Talk to Us About the Sprint
"You do not have a sales problem. You have a sales architecture problem."

Reps are not hitting quota. Pipeline is unpredictable. CRM data cannot be trusted. A new hire ramps for six months and still does not know what to do in discovery. These are not people problems. They are system problems.

More headcount does not fix a broken motion. It amplifies it. The Revenue Architecture Sprint builds the system first — then your people have something to run.

The Engagement

Three phases. Ninety days.

Phase 1

Architecture

Weeks 1 to 4
Phase 2

Build

Weeks 5 to 8
Phase 3

Activation

Weeks 9 to 12
What You Own

Eight deliverables. All yours.

01

ICP Definition Document

02

Messaging Framework

03

Sales Process Map

04

Configured CRM

05

Outbound Sequences

06

Sales Playbook

07

First-Hire Spec

08

Pipeline Dashboard

Client Story

A founder-led company with $3.2M ARR and no repeatable process. Ninety days later, they had a machine.

Series A SaaS · HR Tech · $3.2M ARR
90
Days to Full Build
12–15
Qualified Meetings / Month (Outbound)
0
CEO Touchpoints in First 3 Deal Stages
Series B
Raised 6 Weeks Post-Engagement

The Challenge

The CEO had been the sole closer for three years. Every deal ran through her. The company had grown to $3.2M ARR on the strength of her relationships and product intuition, but she had just hired two AEs and neither of them knew what to do. There was no playbook, no CRM anyone trusted, and no outbound motion that worked without her involvement.

The Approach

ArcoRevenue ran the Revenue Architecture Sprint across three phases. Phase 1 extracted the CEO's institutional knowledge into a documented ICP, messaging framework, and sales process map. Phase 2 rebuilt the HubSpot instance from scratch with clean pipeline stages, required fields, and a reporting dashboard. Phase 3 produced the full Sales Playbook, outbound sequences, and a first-hire specification for the next AE.

The Outcome

At the 90-day mark, both AEs were running the documented process independently. The CEO had removed herself from the first three stages of every deal. Outbound sequences were generating 12 to 15 qualified meetings per month without her involvement. The company closed its Series B raise six weeks after the engagement ended, with the board citing the revenue infrastructure as a key factor in their confidence.

"I had been the bottleneck for three years and I did not even realize it. ArcoRevenue built the system that finally let me step back. My two AEs are now closing deals I never touched."

— CEO & Co-Founder, Series A HR Tech

Your board wants a forecast. Your reps need a playbook. Your next hire needs a process to run.

The Revenue Architecture Sprint builds all of it in one structured engagement. You own every artifact. No retainer. No lock-in.

Let Us Walk You Through the Full Scope