Clarity on what is broken. A plan to fix it.
A structured two-week audit of every dimension of your revenue motion. You get a Revenue Gaps Report and a 30/60/90 Execution Plan. Not a deck. A diagnosis.
The GTM Diagnostic is the right starting point if any of these are true:
You are a founder who is still the primary closer and you need to document the motion before your next fundraise or first sales hire.
You are a Head of Sales who needs an objective outside view on what is working and a prioritized fix list.
You are a technical co-founder whose product sells well in demos but you cannot get enough demos consistently.
You are entering a new market or have gone through a pricing or product change and the old approach is not landing.
You have symptoms — thin pipeline, low win rate, long sales cycles — but no clear read on the root cause.
Six dimensions. Every gap exposed.
ICP Clarity
Are you selling to the right companies and buyers? Is the definition tight enough to build targeting around?
Messaging
Does your pitch match what buyers actually care about? Is the value prop differentiated from competitors?
Sales Process
Is there a documented process with stage-exit criteria? Do reps know exactly what to do at every stage?
Technology
Is the CRM configured to produce useful data? Is the stack connected and actually running?
Talent
Are the right people in the right roles? Is there a coaching infrastructure? Is the team ramp-ready?
Metrics
Can you forecast with confidence? Do you know your win rate, sales cycle, and pipeline coverage ratios?
The Revenue Gaps Report
Executive Summary
ICP Analysis
Messaging Audit
Process Assessment
Technology and CRM Audit
Talent and Structure
30/60/90 Execution Plan
A VP of Sales inherited a broken motion. The Diagnostic gave her a plan she could defend to the board.
Series B SaaS · FinTech · $7.4M ARRThe Challenge
A new VP of Sales stepped into a 12-person revenue team with no documented process, a CRM no one trusted, and a board asking for a credible forecast within 60 days. She knew something was wrong but could not isolate the root cause — whether it was ICP, messaging, process, or talent.
The Approach
ArcoRevenue ran the full GTM Diagnostic over two weeks: CRM data review, five structured customer interviews, three lost-deal calls, and a complete audit across all six dimensions. The findings surfaced two root causes that had been invisible: a misaligned ICP that was pulling in low-ACV deals, and a discovery process that was skipping qualification entirely.
The Outcome
The Revenue Gaps Report gave the VP a prioritized 30/60/90 plan with 17 specific actions, owners, and success criteria. Within 30 days of the readout, the team had tightened ICP targeting, rebuilt the discovery framework, and closed the two largest deals in company history — both from segments the old ICP had deprioritized.
"I had been trying to diagnose this for four months. ArcoRevenue found the real problem in two weeks and handed me a plan I could actually run. The board presentation was the easiest one I have ever given."
— VP of Sales, Series B FinTech SaaS
Two weeks from now, you will know exactly what is broken.
Most clients tell us the Diagnostic alone changed how they run their weekly pipeline review. The report is that specific.
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